In order to promote the implementation of its digitalization strategy, a well-known German luxury car brand worked with Wicresoft across multiple digital segments, including data analysis and visualization, dealers management and online shop. With the help of Wicresoft's advanced technologies, the German car brand upgraded its traditional business model at multiple levels. This laid the foundation for the company to implement a global, intelligent and coordinated digitalization strategy that strengthened its footprint across the whole supply chain.

As part of the effort to grow the brand’s digital marketing in Greater China, Wicresoft created an official online shop for the brand which covered multiple scenarios such as web, H5 and applets. As a result, a closed-loop online marketing was established and reached out to thousands of car owners and users. This facilitated the formation of an accessible and efficient user-centered digital marketing system that accurately meets user needs, enhances user loyalty and achieves full lifecycle operations. With the help of the data analysis and visualization system, Wicresoft also achieved the precipitation, management and integration of data assets and therefore provided guidance for customers on decision-making and full coverage support across different ends such as marketing, production and operations to achieve greater efficiency and value enhancement.