Wicresoft provided a credit card center digital marketing solution for a well-known domestic commercial bank. As part of the bank’s credit card department digitalization project, a full-process credit card marketing system that offers “accurate user access, dynamic customer segmentation, effective product analysis, social interaction assessment, effective performance valuation and objective outcome assessment” was created and achieved great results.

The solution realizes unified data management across the entire process. It integrates different related data resources and ensures the smooth operation of marketing activities and the efficient realization of values. At the same time, Wicresoft also established a set of explicit, inspectable and assessable systematic lifecycle management mechanisms for marketing tags. As a result, tags are created in a more orderly manner and portraits become clearer and more comprehensive. This allows marketing activities for every product to be customized for different individuals. The marketing dashboard of Wicresoft's credit card center digitalization marketing solution shows all the data from marketing activities in visual reports. This facilitates the tracking, comparing and analyzing of business data in a timely manner to review outcomes and help optimize marketing activity strategies.

The solution provided by Wicresoft to the bank not only connects the organization and users through all-round and multi-channel data collection and integration, but also creates a uni marketing and a new operating model that is driven by data.