Digital Marketing

Provide new impetus for business growth and increase global marketing value

Digital Marketing Solution


Unlike simply having multiple conventional single-point marketing solutions, Wicresoft is committed to building a data-drive, one-stop global marketing solution that forms a complete closed loop by covering customer data accumulation, customer behavior insights, platform e-commerce operations, physical store management, channel partners management, intelligent advertising and data forecasting. With extensive industry experience and forward-looking insights, Wicresoft enables companies to deeply explore the quality and efficiency of consumer lifecycle services from different dimensions such as consumers and channels, products and brands, physical stores and services, and data and enablement. This helps companies reshape their digital marketing models, promote incremental spending, and identify competitive ways to acquire more customers.

Corporate Challenges


At the dawn of the intelligent business era, consumer scenarios are fragmented and globalized. Traditional marketing methods are gradually being replaced by digital marketing methods because they cannot cater to fragmented customer needs and decision-making scenarios involving multi-level spending.
The upgrade of technology-driven marketing scenarios has put forward new competency requirements for digital marketing, from single-point breakthroughs to global integration.
(1) From traditional user membership, single tagging, to multi-dimensional user portrait generation.
(2) From data buried points that are recorded in certain online environments to user behavior analysis across global spending scenarios.
(3) From single spending transaction to full lifecycle value management of customer spending.

Business Blueprint


Solution's Value


(1) Support multi-access development to ensure multi-channel access for users: Powerful development team for App, H5, applets, web and other accesses; comprehensive one-stop technology + service that supports omni-channel marketing.
(2) Closed-loop user-centered process that provides true clarity on customers: Create a panoramic customer portrait that includes customer attributes, lifecycle stages, value assessment, activity, tags, behavior timeline, etc.
(3) Diverse proprietary tools and systems that are deeply compatible with the marketing process: Extensive customer templates; each product has its own system modules, such as mall, marketing, membership management, payment gateway, etc. that can be combined to achieve personalized marketing, data perspective and decision-making support.

Empowering Industries Towards A Digital Future

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