Data Analysis & Visualization

Data drives transformation and helps businesses make a breakthrough

Data Analysis & Visualization Solution


Many companies are suffering from a lack of depth in data application and the lack of maturity when it comes to their digital infrastructure. Their end-to-end data management and analysis competencies require urgent improvement. Wicresoft's data analysis and visualization platform integrates business operations, advertisement placement, user behavior, internal management, financial control and other data sources to provide business analysis and user group observations across all scenarios. The result is more comprehensive, in-depth, multi-dimensional and real-time business insights that improve companies’ decision-making efficiency. Use data to drive business applications and decision-making to help companies respond to changes and resolve various challenges they face in data-based operations. In turn, this promotes a data culture that fully adopts data-driven decision-making and helps companies become truly data-driven.

Corporate Challenges


Current State
Current Technology
Sales:
Lack of accurate customer portraits; unable to create smart tags and make accurate recommendations based on customer requirements.
Project management and control:
Lack of intelligent management and control of products, such as identifying potential risks from the data, predicting project cost and benefit, etc.
Customer operations:
Storage of customer behavior information is relatively scattered; there is no systematic panoramic analysis, and there is a lack of personalized recommendations.
Intelligent decision-making:
A massive amount of data assets are not fully tapped and utilized; there is huge potential to improve decision-making capability.
Challenges in data interoperability:
Lack of an overall data storage platform and a unified interface; many systems still use a point-to-point connection, and communication costs are high.
Poor storage expansion:
Single-node database storage adapts poorly to a massive amount of data; scalability is poor and expansion cost is high.
Single data source:
Currently, data analysis is mainly based on structured data and rarely supports unstructured and semi-structured data.
Poor governance:
Lack of a unified data management platform; each analysis system is managed separately, resulting in high cost and poor correlation.

Business Blueprint


Solution's Value


(1) Strategic Management: Realize proactive prediction and quick response. Use big data to show business associations and trends to help companies gain competitive advantages and achieve strategic goals through greater visualization in data and predictive analysis.
(2) Functions: Achieve truly acute insight and analysis of department functions by integrating internal production and operation data and external market environment data to help decision-makers gain insights into products, production, market and sales data from a higher and more comprehensive perspective, so that they have more effective references.
(3) Execution: Interactive experience and real-time control of business dynamics with easy access and integration of data. Quickly and flexibly generate reports to present real-time business data intuitively. The interactive, multi-terminal approach brings data intelligence to users’ fingertips and increases work efficiency.

Empowering Industries Towards A Digital Future

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